Free tool

SaaS Valuation Calculator

A rough estimate based on an ARR multiple, adjusted for growth, churn, and margin. Real deals depend heavily on buyer, structure, and diligence — treat this as a starting point, not an appraisal.

Monthly Recurring Revenue (MRR)$10K

Monthly Growth Rate5%

Monthly Churn Rate3%

Gross Margin75%

Business is founder-run (I handle support, sales, or ops directly)

Estimated Valuation

Annual Recurring Revenue

$120K

Estimated Multiple

3.9x ARR

Low (2.9x)

$348K

Mid (3.9x)

$468K

High (4.9x)

$588K

Bootstrapped SaaS businesses typically trade between 2x–6x ARR depending on growth, retention, and how dependent the business is on the founder. Marketplaces like Acquire.com and Flippa can help sanity-check this against real comps in your niche.