Free tool
LTV Calculator
Customer Lifetime Value tells you how much a customer is worth over their entire relationship with your product — the number everything else (pricing, CAC, runway) gets measured against.
$50
80%
5%
$150
Results
Lifetime Value
$800
Avg. Customer Lifespan
20.0 mo
LTV : CAC Ratio
5.3 : 1
CAC Payback Period
3.8 mo
Excellent — you may be underspending on growth
Rule of thumb: aim for LTV : CAC of 3:1 or higher, with CAC payback under 12 months.