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Landing Page Roast

Pull up your landing page in another tab and answer honestly. This isn't about what you meant to build — it's about what a stranger sees in the first 5 seconds.

Your landing page URL (optional, just for reference)

Headline & Clarity

0/4

A visitor understands what you do within 5 seconds, no scrolling
The headline states an outcome or benefit, not just a feature name
You're not using vague startup-speak ('reimagine', 'unlock', 'empower')
A non-technical friend could explain your product back to you after reading it

Call-to-Action

0/4

There's one clear primary CTA, not three competing buttons
The CTA button text says what happens next, not just 'Submit' or 'Learn More'
The CTA is visible above the fold without scrolling
The CTA repeats at least once further down the page

Social Proof

0/4

You show real customer logos, testimonials, or usage numbers — not fabricated ones
Testimonials mention specific outcomes, not just 'great tool!'
There's evidence someone other than your mom has used this
Proof appears near the CTA, not buried at the bottom

Value Prop vs Feature Dump

0/4

Benefits are framed around the visitor's problem, not your feature list
You address 'why should I care' before 'here's how it works'
Pricing or a path to pricing is easy to find
You're not making visitors do math to figure out if this is for them

Design & Trust Signals

0/4

The page looks intentionally designed, not like a default template
There are no obvious typos, broken links, or placeholder text
It's usable and readable on mobile
There's a real way to contact you (not just a form into the void)

Friction & Speed

0/4

The page loads fast — no multi-second delay before anything appears
Signup doesn't require more than email + password to start
You're not forcing a credit card before someone's seen any value
There's no unnecessary popup or chat widget fighting for attention on load

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