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Indie Hacker Launch Checklist

Everything worth doing before, during, and after your launch day — organized by phase. Your progress saves automatically in this browser.

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Pre-Launch (1–2 weeks before)

0/10

Landing page live with clear headline and CTA
Waitlist or early-access signup collecting emails
Analytics installed (PostHog, Plausible, GA)
Payment flow tested end-to-end in test mode
5–10 people outside your network have tried the product
Screenshots/demo video ready for launch posts
Launch date picked and blocked off (avoid major holidays)
Drafted your Product Hunt / Hacker News / Twitter launch posts
Support channel ready (email, Discord, or a simple inbox)
Pricing page finalized and live

Launch Day

0/9

Post live on Product Hunt (if using) first thing in the morning
Share on X/Twitter with a clear demo (video/GIF beats a screenshot)
Post in 2–3 relevant subreddits or communities (follow their rules)
Post on Hacker News 'Show HN' if it fits their guidelines
Email your waitlist with the launch link
Reply to every single comment, question, and DM today
Monitor error logs/analytics for anything breaking under load
Personally thank people who share or upvote your launch
Post a launch-day update in any relevant Slack/Discord communities you're in

Post-Launch (first week after)

0/8

Follow up with everyone who signed up but hasn't activated
Write down every piece of feedback, even the harsh stuff
Fix the top 1–3 bugs or friction points people reported
Publish a 'launch recap' post — what worked, what didn't
Reach out personally to your first 10 paying customers
Set up a simple weekly cadence for shipping and posting updates
Add testimonials or logos from real users to your landing page
Plan your next distribution push (SEO, content, communities, ads)

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